Privacy Policy

Last updated: 25 September 2026

At Luma Smile, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your information when you visit or make a purchase from our website.

1. Information We Collect

When you visit our website or place an order, we may collect information such as:

Your name
Billing and delivery address
Email address
Telephone number
Payment and transaction information
Order details
Information you provide when contacting our customer support
Technical information such as your IP address, browser type and device information

We only collect information that is reasonably necessary to operate our store and provide our services.

2. How We Use Your Information

We may use your personal information to:

Process and fulfil your orders
Arrange delivery of your products
Process payments
Send order confirmations and shipping updates
Respond to customer service enquiries
Improve our website, products and customer experience
Detect and prevent fraud or misuse
Comply with applicable legal and regulatory requirements
Send marketing communications where you have provided appropriate consent

3. Payment Information

Payments made through our website may be processed by third-party payment providers. We do not normally store your complete payment card details on our own systems.

Your payment information is handled according to the relevant payment provider's privacy and security policies.

4. Cookies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand how visitors use our website and improve our services.

You can control or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our website.

5. Shopify

Our store is hosted on Shopify, which provides the e-commerce platform that allows us to sell our products and process orders.

Shopify may process information about your visits and purchases in accordance with its own privacy practices.

6. Sharing Your Information

We may share personal information with trusted third parties when necessary to operate our business, including:

Shopify and website service providers
Payment processors
Shipping and delivery providers
IT and technical service providers
Marketing and analytics providers, where applicable
Professional advisers or authorities where legally required

We do not sell your personal information for money.

7. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfil orders, provide customer support, comply with legal obligations, resolve disputes and enforce our agreements.

8. Your Privacy Rights in the UK

If you are located in the UK, you may have rights under applicable UK data protection law, including the right to:

Request access to the personal information we hold about you
Request correction of inaccurate information
Request deletion of certain personal information
Object to certain uses of your information
Request restriction of certain processing
Request a copy of certain information in a portable format
Withdraw consent where processing is based on consent

These rights are subject to applicable legal requirements and exceptions.

9. Marketing Communications

If you have opted in to receive marketing communications from us, we may send you information about products, offers and promotions.

You can unsubscribe from marketing emails at any time by using the unsubscribe link included in the email or by contacting us.

10. Data Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse or disclosure.

However, no method of transmitting or storing information online can be guaranteed to be completely secure.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

12. Children's Privacy

Our website is not intended to knowingly collect personal information from children. If you believe that a child has provided us with personal information, please contact us so that we can take appropriate action.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology or legal requirements.

Any changes will be posted on this page with an updated "Last updated" date.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us through the contact details provided on our website.

Luma Smile
United Kingdom

This Privacy Policy is provided for general information and should be reviewed and adapted to reflect your actual business practices, Shopify settings, payment providers, marketing tools and legal obligations.